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Second Life: Business Opportunity Overview
 What is Second Life?:
[www.secondlife.com] is an Internet-based virtual world which came to international attention via mainstream news media in late 2006 and early 2007. Second Life (Second Life) is a downloadable client program that enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service combined with general aspects of a metaverse. Residents can explore, meet other Residents, socialize, participate in individual and group activities, create, trade, buy and sell items and services (both virtual and real) and otherwise do real business in a real economy.
“Second Life is, in a sense, a "meta" social medium. It has the ability to aggregate other social media and social networks,” http://www.imediaconnection.com/
The Second Life Marketplace:
As of June 14, 2007, the Second Life demographics are as follows:
Residents Logged-In During Last 7 Days |
470,466 |
Residents Logged-In During Last 14 Days |
689,114 |
Residents Logged-In During Last 30 Days |
1,090,355 |
Residents Logged-In During Last 60 Days |
1,768,672 |
Total Residents: |
7,256,167 |
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The Second Life marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world unit-of-trade, the Linden dollar, which can be converted to US dollars at several thriving online Linden Dollar exchanges. “Residents now exchange about $1.8 million per week for digital cash -- a number that's growing up to twenty percent a month.”
http://www.rollingstone.com/
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