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Doing Business in the Next Life – Second Life®:
Why Your Business Needs Second Life
What market has over 7 million global active users‡, is growing at 35% per month, has an average consumer age of 33, is based on an established economy – but yet has no taxes, has minimal regulation, no marginal cost of production and low “entrance” expenses?
 If you answered “There is no such market because that would be advertiser or business heaven,” you’d normally be right. But, in this case, advertiser and business heaven exists in the form of a *place* called Second Life and that’s what we’re talking about here.
Second Life is important enough for T-Mobile, Comcast, Century 21 Real Estate, Oakley, The NBA, Pontiac, Toyota, Sony/BMG, Starwood Hotels, IBM, Circuit City, Sears, Intel, Lotus, Reebok, American Apparel, Dell, Reuters, Verizon, BMW, H&R Block, Best Buy, 1800-Flowers and dozens of other top-brand companies to establish an in-world presence and we think it’s important for your business, too.
From homebuilders and architects to fashion, education, entertainment and all manner of products and services, Second Life is an active marketplace with an ideal demographic. “Residents now exchange about $1.8 million per week for digital cash -- a number that's growing up to twenty percent a month‡.”
‡As of July 2007
| Get a Second <Business> Life |
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- Brand Awareness | Advertising | Marketing
- Revenue Generation | Product and/or Service Extension
- Remote Collaboration | Education | Meetings | Presentations
- Lead Generation | Affiliate Relationships | Cross Channel Sales
- Product Testing | Market Scenario Analysis | Global Channel Exploration
Learn more about opportunities in Second Life by downloading our Market Brief “Doing Business in The Next Life – Second Life: Why Your Business Needs Second Life.”
Go to Download
Your Virtual Business Partner
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