It probably comes as no surprise that destination-type businesses garner the largest presence on Instagram. Specifically, restaurants and hotels take the cake.
Nevertheless, this timely article from eMarketer suggests that there is “plenty of room for adoption among brands looking to reach Instagram’s audience.”
However, quality still trumps quantity when it comes to posting in Instagram and brands “shouldn’t overwhelm followers with too many posts,” as noted in additional research released by L2 Think Tank, in March 2015.
It certainly does depend on your strategy, too. Before undertaking any social media platform initiative, be sure to read ASTRALCOM’s Social Commerce Tactical Guide for 2015. You’ll learn about the “lay-of-the-land” in each of the social platforms and how to effectively leverage each one.
But if you need professional assistance, just click or call us at 800.536.6637 and we’ll help you figure out the right Instagram play for your brand.