While marketers use content to boost customer engagement, lead generation and brand awareness, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success. Yet, recent research conducted by Ascend2 found a wide variety of obstacles to the success of content marketing efforts. The study found that the lack of content creation resources was the biggest challenge, followed by lack of an effective strategy and then budget constraints were the third-biggest challenge.
Earlier this year, Curata highlighted several trends that could help marketers get passed these hurdles. For example, Curata discovered that. “It was becoming more common for companies to have an executive who was directly responsible for an overall content marketing strategy.” Their reasoning was that having a leader in place would help facilitate the creation of a content strategy and better manage resources.
Does your company have a Chief Content Officer? You won’t need one with ASTRALCOM as your content marketing partner. Click or call us at 800.536.6637 and we’ll help you develop the perfect content marketing strategy!