The Content Marketing Institute defines content marketing as, “the art of communicating with your customers and prospects without selling.”
“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date,” explains David Beebe, Vice President of Global Creative and Content Marketing for Marriott International.
This all leads into something now being called “brand health.” Brand health is a measurement that determines how your digital audience feels about you. The article explains that brand health can be measured in two ways: engagement and audience growth.
Learn more about this and the 5 metrics that help determine brand health in this NewsCred article by Liz Bedor.
Or, just click or call us at 800.536.6637 – we’ll help determine your brand health and what you might need to do to improve it.