NewsCred posted this article by Justin Zhu about email campaigns. “When planning your marketing mix, the most important component is email. Why?” According to Justin Zhu’s article, it’s “because it’s the easiest way to reach people.”
When you consider that 85 percent of the world (according to HuffPost) and 91 percent of the US (according to McKinsey) have an email addresses and check their inboxes daily, it seems pretty clear.
The article also notes that email is “the digital marketing workhorse that generates the highest ROI, outperforming social media and even direct mail!”
We especially liked this part of the post; ”If you’re trying to be hip, sure, you can fire up an Instagram or Snapchat account. However, if you’re actually trying to make some money, turn to good ol’ reliable email.”
To support that kind of statement, Justin Zhu’s post provides six rules for building a killer email campaign. Check out his article on NewsCred at this link.
You can also gain additional insight from our post “How to Create a Successful Email Message.”
And if you need help creating your own killer email campaign, call us at 800.536.6637, or click and let’s get you going.