Driving Engagement and Conversions With Content

Driving Engagement and Conversions With Content

Chart - PersonalizationPersonalization is good for the bottom line,” at least according to this eMarketer article, it is.

The article ties the benefit of personalized to increased response and engagement rates, and boosts to conversions.

There are other benefits, too. For example,  the article points out that just under half of respondents said personalized content “made for more timely and relevant interactions—which, presumably, are themselves a way of boosting response and engagement rates and that personalized content converted more customers.”

Read the insightful article over at eMarketer. Also, read our post “Customer Segmentation First, Then Personalization.”

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