Search is King When It Comes To Last-Touch Channel Share

Search is King When It Comes To Last-Touch Channel Share

Marketing channelsAdobe Digital Index and eMarketer provide some fascinating insights on search traffic. Stating that, “Search has grown at a modest but steady rate, reaching 44.5% of total referral traffic in 2015.”

Regarding mobile search and traffic, the study points out that, “From 2013 to 2015 search ad share has grown in North America from 24.4% to 42.9%, an increase of almost 20 percentage points. That growth comes almost entirely at the expense of direct traffic, which decreased from 51.2% in 2013 to 30.9% in 2015.

Read the eMarketer article and get the whole story.

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