Tag management “enables the placement of a single tag of code, replacing multiple tags on a page.” Why is this important? Because it means that marketers can spend more time optimizing campaigns and achieving results instead of wasting time on hand-entering and managing multiple types of tags.
eMarketer’s article specifically states, “Indeed, respondents cited better campaign measurement, improved return on investment and increased revenues as the biggest benefits of using tag management services.”
Since saving time also generally equates to saving money, who doesn’t like that?
Once your tag management system is in place, then read our post “Analytics Are The Root Of Success.”
Create end-to-end measurement pathways. How? Click or call us at 800.536.6637 and let’s talk about it.