Kissmetrics does a superb job of breaking down the components of bounce rate in this insightful post. They even have an equation for bounce rate: Rb – Tv / Te.
In other words, bounce rate = total number of visits viewing one page only divided by total entries to page.
The post also contains a cool infographic that highlights bounce rate by industry and also offers helpful tips for improving bounce rates.
While bounce rate is a primary key performance indicator to keep an eye on, so are page depth, time on site and few other top metrics to watch.
If you want better results from your marketing and advertising efforts, many answers can be found in your analytics. Read our post Analytics Are The Root Of Success and then contact ASTRALCOM for help in creating a set of analytics reports that track your outcomes quickly and easily.