This single quote from a recent BOSS Magazine article about millennials speaks volumes for our homebuilder clients, ”For home builders, and home building product companies, this much is clear: the companies that will win [millennials’] trust and return business will be the ones that can be the resource they’re looking for, where they’re looking for it, and when they’re looking.”
That last part is worth repeating,”…be the resource they’re looking for, where they’re looking for it, and when they’re looking.”
But how can you be in all places and instances at once?
It’s easier if you are working with an understanding of how to engage homebuyers throughout the digital journey to a new home purchase.
It’s no secret that 90% of home buyers start their home buying journey online. So it’s critical for homebuilders to know how typical homebuyers use the internet as they engage with and ultimately purchase from a new homebuilder.
Our latest whitepaper, The Digital Journey to a New Home Purchase, serves as a roadmap for homebuilders to;
■ Understand the homebuyer’s digital journey.
■ Recognize channel syntax: What channels and when?
■ Define appropriate content: Which content goes where?
By employing the strategies and tactics noted in the document, homebuilders will develop quicker affinity and cultivate deeper engagement with homebuyers throughout the online journey to a new home purchase. All of which, of course, adds up to a purchase decision.