Searching For Restaurant Locations Is Now Sure To Whet Diners’ Appetites
Google is constantly upping the ante when it comes to search engine functionality – perhaps with Maps more than anywhere else. As I’ve written about in the past, reviews as a feature of Google Maps puts pressure on restaurants and other small businesses whose past customers can make a big impact at a very early stage of a new customers’ journey. Searching for a Google Maps destination is no longer just a moment of discovery – it’s a decision-making moment as well.
If you’re a Maps user, you may have noticed that Google has been asking users who upload pictures of food or beverages to tag the uploaded images with a name. The power of user-generated content is mighty – Google is now able to take those oft-photographed dishes and show them as “Popular dishes” in a restaurant’s menu view on Google Maps, according to the latest from Android News.
As far as restaurant owners are concerned, here’s the catch – if a dish is notable enough for someone to take the time to snap and upload a photo, it has to be memorable and it has to be repeatable. Seasonal fare may be your restaurant’s claim to fame – but if you want to have a place in the Popular Dishes image view, your dish needs to be snapped and logged by a significant number of diners.
If you’re a restaurateur looking for ways to better understand your customer base and optimize the delicious visual impact of your menu, ASTRALCOM can help. Get in touch today.