Here’s How Contextual Awareness Fulfills Content Marketing’s Potential
At ASTRALCOM, we have been preaching the benefits of content marketing for years. These days, a significant trend in the content marketing world involves putting context at the forefront of marketing decisions. Context marketing is all about putting the right content in front of the right audience at precisely the right time. Content marketing is already hugely important for its ability to give depth and perspective to a brand’s offering and to share valuable details with customers. Add in a contextually appropriate delivery strategy, and suddenly you’re doubling how helpful you are to your customer by educating them and being timely in doing so.
Leading with context is also a great way to boost your brand’s SEO. When your content is useful, practical, and contextually aligned with the search terms your audience relies upon; you’re setting yourself up for productive SEO performance. Plus, with rich and meaningful content marketing, you help search engines’ algorithms find you and surface you on the results page more effectively.
Contextual awareness enriches content marketing by creating an optimal content-to-audience fit. Work from user data to understand how to profile your target customer. What do they want to learn from you? How can your content be of service to them? By understanding patterns in demographics and lifestyle, you can tailor what you create to add as much value as possible. Plus, contextual awareness also means timing your publications and campaigns to meet customers at precisely the right moment.
If you’re a small business looking to increase your digital engagement, ASTRALCOM can help with comprehensive content marketing and SEO services. Learn more about how we work to ensure our clients’ success.