Here’s How To Take Your Press Releases To The Next Level…And Enjoy The SEO Benefits

Writing a press release is too often left to the last minute. I would contend that press releases deserve strategic attention in the same way that other content marketing and digital marketing initiatives are handled. Here’s how an effective press release can benefit from the rules of SEO marketing:

• Be solution-oriented. Treat your press release as an opportunity to hone your brand’s angle and position yourself as the answer to an unmet need in your customer’s life.
• Foreground strong keywords. Lean on researched keywords that hearken to your industry and are peppered throughout your press release, in the headline, intro copy, and body copy.
• Know your competitors. What keywords are similar brands using? Find better, more specific keywords to describe your offering.
• Make your headlines sing. Attention-grabbing headlines are the best way to capture your customer’s attention and to position yourself prominently in their minds. They’re also vital to your SEO performance.
• Vary your content. Include visual media, data, quotes, images, gifs…there is no limit to the forms your content can inhabit. Be sure to include keywords in the filenames of any media you upload to increase your SEO performance.
• Be actionable. Yes, even a press release deserves a call to action – whether it’s learning more, getting in touch, joining a contact list, or moving on to a product page, do not miss the opportunity to convert your reader at the end of your press release.

If your brand is ready for an integrated press release and SEO strategy, ASTRALCOM can help. Learn more about our PressGrabber service for SEO-optimized press releases.