It’s Not Just You – 70% of UK Businesses Are Frustrated By SEO

A recent report states that 7 out of 10 businesses in the UK are confused by SEO and do not feel equipped to market their goods and services with the algorithm calling the shots.

As marketers know, Google makes regular updates to its search algorithm, leaving even strategically advanced companies in the lurch. Search results’ analysis, rank, and order in the search engine results page follow a logical path. Still, it is a moving target for less digitally inclined businesses – or those already dealing with difficulties due to the COVID-19 pandemic. Ranking factors are indeed complex to sort out – and problems are most likely to surface when SEO agencies or vendors do not fully account for the process of maintaining SEO fluency when working with clients. Almost any company with a website has heard of SEO and understands that it matters – but few fully understand the best ways to improve their rank.

Is SEO giving you a headache? At ASTRALCOM, we recommend carving out some time to assess your web presence as a whole. This includes your website, social media activity, public relations, cross publications, interactive & video content, and any products you make available online. Wherever you’re creating content, you can aim for high quality and consistent delivery. Once you have regular content surfacing, an SEO expert can help you to achieve optimal results. ASTRALCOM can help you navigate the technical nuances of SEO ranking factors, such as your website’s load speed, metadata, tagging structure, backlinking, and more.