Are You Tending To That 20%?

Here is Silverpop’s Ultimate Guide To Post-Purchase Messages.

To be sure, email marketing is a horse of a different color, but with some of the best return on marketing investment (ROMI), we often wonder why more clients don’t concentrate on this “automatic win” channel.

Email Marketing

Especially so when businesses are selling products online, post-purchase email campaigns can be some of the most important and can be some of the most successful.

With help from Silverpop, this is the best post-purchase email whitepaper that we’ve seen. With 15 rock-solid ideas on how to drive more revenue and build loyalty, after the purchase.

If you stop to consider that the people on your post-purchase lists are already your customers, the Pareto principle really bears out here and that is why ROMI from email is so good.

Filled to the brim with easy-to-understand examples and good graphics, Silverpop’s Ultimate Guide To Post-Purchase Messages is a must-read. So is this post on our blog, too!

You could also do a Vulcan mind-meld with us and get equally good ideas on all your inbound and outgoing messaging – and we could implement them for you!

Seriously, call us at 800.536.6637 for sound advice and proven messaging practices that drive measureable results.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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