Marketing and advertising are actually two very distinct terms. While most agencies offer advertising services, companies will be referred to departments promoting sales as marketing departments. Clearly, there is a major difference between marketing and advertising, and knowing the distinction will make all the difference in your campaigns. According to Daniel Burstein, Senior Editorial Director […]

If you’re not taking advantage of some of Google’s extra remarketing services, you’re missing out on additional customer engagement opportunities. For example, Customer Match is a powerful advertising tool that helps increase brand awareness and secondary engagement opportunities. Customer Match is basically a way to build remarketing lists in AdWords. Not surprisingly, it works across […]

Want to know what’s NOT happening in 2016? eMarketer has predicted five things that won’t be going on in the coming year and now you can “know,” too. Frankly, with all that IS going on, these predictions aren’t all that exciting, but eMarketer’s article is short and quick to read. What’s the deal with ad […]

Multichannel marketing isn’t rocket science, but it isn’t a proverbial walk in the park, either. Yet, with the right planning, proper targeting, engaging creative and solid content it can be immediately successful. Take the case of True Built Home. They were already working with an agency when we first met. But, after a couple of […]