How to Spend Wisely on Advertising During a Crisis

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How to Spend Wisely on Advertising During a Crisis

Buckle Up, Marketers – As Budgets Tighten, So Must Digital Strategy. While the scale of the impending economic crisis remains contested and mostly unknown, many companies have started trimming back their budgets. As marketers know painfully well, ad and marketing spend are often one of the first places to take a hit when companies go […]
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Recent Highlights In Advertising

Everything you Need to Know about Advertising Today There are a number of key topics in the world of advertising these days. As experts in search engine optimization, the team at ASTRALCOM is always interested in the latest news from Google. From a financial perspective, Google has had an incredible year. Its parent company, Alphabet, […]
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Amazon Has Already Begun Priming Its Ad Business

Amazon is well known for its ability to disrupt market after market. Its next target? The advertising industry. To break into an industry dominated by Google and Facebook, the company will spend the next year expanding its infrastructure with hopes of attracting more brands to buy its ad space. In addition to building out its […]
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An Explanation of Trump’s Advantage with Facebook Advertising

Recently, Brad Parscale was named once again as the campaign manager for Donald Trump’s 2020 re-election bid. Parscale is a digital marketer who successfully managed Trump’s online advertising campaign in 2016. According to Parscale, Clinton’s campaign spent hundreds of times more compared to Trump’s to run about 1,000 Facebook ads. CPM, also referred to as […]
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A Cure for Boring Healthcare Advertising

It is estimated that healthcare industry spent $9.7 billion in 2015 on advertisements and marketing. This trend is replicated in many countries around the world. However, this marketing segment seems to be struggling with the most boring ads. Why is that? Some feel that a big part of it could be a result of “creative […]
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Marketing vs. Advertising

Marketing and advertising are actually two very distinct terms. While most agencies offer advertising services, companies will be referred to departments promoting sales as marketing departments. Clearly, there is a major difference between marketing and advertising, and knowing the distinction will make all the difference in your campaigns. According to Daniel Burstein, Senior Editorial Director […]
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Google Starts Limiting Search Ads on Addiction Treatment Queries

Google has begun to restrict the display of ads related to narcotics and alcohol abuse treatment facilities. With this restriction, many rehabilitation centers have been directly affected. Essentially, around 40% of ads for searches which these types of facilities target have nearly disappeared. This includes those targeting keywords such as “drug detox,” “drug rehabilitation,” and […]
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Why Are Display Ads So Darn Effective?

Of all the main digital advertising tactics, display ads have a unique difference because they typically contain some sort of graphics. But that isn’t their only distinction. They actually have a more unique merit that other digital channels cannot even come close to. I know what you’re thinking. You’re thinking that this cannot be about […]
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Remarketing for PPC, YouTube and GMail?! Oh Yeah!

If you’re not taking advantage of some of Google’s extra remarketing services, you’re missing out on additional customer engagement opportunities. For example, Customer Match is a powerful advertising tool that helps increase brand awareness and secondary engagement opportunities. Customer Match is basically a way to build remarketing lists in AdWords. Not surprisingly, it works across […]
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