It’s all about the numbers – and eMarketer has yours. Check out this awesome interactive tool from eMarketer, “Empowering you to tell compelling stories with data, quickly and easily. Create your own custom charts and tables instantly by mixing and matching thousands of eMarketer data points.” It’s an e-marketer’s dream! Dive into industry verticals, check […]

Liam Moroney from NewsCred talks about a recent breakout session on metrics and some of the challenges faced by content marketers, at the last #ThinkContent Tour event in Chicago. Aside from session durations, page depth and bounce rates, Liam’s post centers the focus on goals and says, “Don’t get me wrong, there is undoubtedly value […]

Tag management “enables the placement of a single tag of code, replacing multiple tags on a page.” Why is this important? Because it means that marketers can spend more time optimizing campaigns and achieving results instead of wasting time on hand-entering and managing multiple types of tags. eMarketer’s article specifically states, “Indeed, respondents cited better […]

Analytics drives business success. At least this is what Adobe says and who are we to disagree? They are spot-on. While marketing analytics are generally easy to access (either from a web analytics program, or directly from each channel’s metrics), marketers need to understand the value of a proper analytics strategy and how to leverage […]