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Why Content Strategy Needs to Build Emotion, Not Just Traffic

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Why Content Strategy Needs to Build Emotion, Not Just Traffic

November 4, 2025
in Content Marketing
Richard Bergér

The Future of Content: Connection Over Conversion In some ways, marketing used to beat to a predictable drum. Marketers lived and breathed by the funnel, focusing on its top, middle and bottom that spoke to making people aware, coaxing them into your brand with quality content, and landing a conversion. But the simplicity of the […]

10 Steps to Make Content Fuel Your Lead Generation

Why Great Content Is the Secret to Better Lead Generation Content and lead generation are natural partners. After all, no one wakes up excited to fill out a form; they respond when the value is clear. That’s where your brand’s great content comes in. Articles, guides, webinars, and tools give people a reason to stop, […]

Optimizing Content for Google & LLMs: A Writer’s Guide

July 25, 2025
in Content Marketing
Richard Bergér

The Writer’s Playbook: Structuring Content for SEO, Snippets & AI Digital content has two jobs to do: rank well on search engines and be understood by large language models (LLMs) like ChatGPT, Gemini, and Perplexity. It is now incumbent on content writers to craft content that resonates with both humans and machines – here are […]

How to Get Your Content Cited by AI: A Comprehensive Guide for 2025

June 17, 2025
in Artificial Intelligence, Content Marketing
Richard Bergér

Why You Need To Optimize Content for AI Recognition As generative AI becomes a mainstream tool for information discovery, the rules of content visibility are evolving fast. It’s no longer just about getting to the top of Google’s search results. Today, getting your content cited by AI models like ChatGPT, Gemini, and Perplexity is the […]

AI Search Optimization: Technical Steps to Improve Visibility

February 13, 2025
in Artificial Intelligence, Content Marketing
Richard Bergér

Making Your Structured Data Accessible for AI Search Engines We’ve all been on the SEO bandwagon for years – but now that ‘Googling’ behaviors compete with ‘just ask ChatGPT,’ AI search deserves every brand’s attention. AI search optimization focuses on enhancing a website’s visibility and performance within AI-driven search engines. Unlike traditional SEO, which primarily […]

Content Marketing is Still Hot in 2025

Top Trends in Content Marketing Show a Need for Data and Discernment Content marketing can be an enormous project for brands. Continued effort and investment in content marketing will help keep your brand relevant and visible in an increasingly competitive digital landscape. Content marketing builds trust, educates audiences, and enhances customer loyalty, all of which […]

The Trends Shaping Content Marketing in 2025

January 28, 2025
in Content Marketing
Richard Bergér

How To Stay Ahead in Content Marketing Through AI, Authenticity, and Multichannel Experiences New year, new content to create! For all of the seismic changes that occur in the digital marketing world, creating fresh, valuable content remains a marketing priority. Content marketing in 2025 will be shaped by trends that focus on blending advanced technology […]

How Content Strategy Can Flex Your Brand

December 3, 2024
in Content Marketing
Richard Bergér

From Persuasion to Lasting Impressions: How To Deliver Your Brand’s Messaging Creating content is an art in that it requires the ability to appeal to human emotions. To create lasting mental associations with a brand, content strategy should focus on building strong connections between customer needs and the brand’s identity. To do this well, marketers […]

Clever Ways to Recycle Web Content

Why Recycling Content Should Be a Priority for Your Brand Most savvy digital marketers will stress the need for well-maintained, high-quality web content across your brand’s channels. For many marketers, assessing and keeping up with content needs can be daunting – it is time-consuming to create, expensive, and requires frequent maintenance. Enter: recycling. Did you […]

It’s Noisy Online! How Can You Captivate Your Audience?

October 10, 2024
in Content Marketing
Richard Bergér

Practical Ways Marketers Can Cut Through the Noise Online Content is everywhere today—can you feel it? According to a recent report, content marketing production is on a dramatic incline, with about 92% of marketers reporting an increase in content output. The result is a more saturated, noisy digital world than ever, which means brands need […]

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