What’s Happening in B2B Content Marketing?

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What’s Happening in B2B Content Marketing?

How To Benchmark Your Content Marketing in 2024 A simple rule in content marketing sets the pace for content and conversions: B2B customers need more time, research, and deeper content before converting. It follows, then, that content marketing is a critical resource in the B2B sector, and it is not surprising that as many as […]
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Why Local Businesses Benefit from Content Marketing

Calling All Small Businesses: Content Marketing is Key to Your Success For many small business owners, setting up a website and social media accounts may feel like a daunting bare minimum to create the beginnings of a digital presence. However, if reaching new customers is important, content marketing can provide substantial growth and SEO traction. More and […]
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The Case for Snackable Content

How To Lean on the Art of the Snack with Web Content Few marketers would deny the value of snackable content for catching customers’ attention and drawing them in – but did you know that bite-sized content modules have the capacity to enhance your SEO strategy? Creating easily digestible, relatively short pieces of information has […]
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How To Generate Content Marketing that Sticks

Is Your Content Marketing Resonating with Audiences? Implementing an effective content marketing strategy is filled with complexity. How can organizations measure the impact on content formats that can often feel experimental, far-reaching, and difficult to quantify? If there were a single answer to this question, it would be this: the more your content gives your […]
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Refining Content Marketing for Healthcare Brands

The Essential Content Marketing Guide for Healthcare Businesses Healthcare brands have a unique advantage when it comes to empowering their customers with specialized information and knowledge. Healthcare practitioners have the training and skills to offer critical information when it matters most to people – which can help build affinity, trust, and a lasting relationship. However, not all […]
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A Guide to Creating Personas for Content Marketers

Here’s Why It’s Worth Taking the Time to Create Marketing Personas A persona is a marketing and design tool that allows you to create a detailed picture of your audience and consider how your content will reach them on many levels. Creating a persona is not as simple as sketching out a hypothetical person in one specific […]
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A Recession May Be Looming – Should Your Content Marketing Slow Down?

How To Keep Your Content Marketing Strong Amid Recession Conditions Interest rates are high, living costs are soaring, and businesses worldwide are gritting their teeth in preparation for the next recession. Most companies will look to marketing initiatives when making budget cuts; however, longitudinal data shows us that cutting back in marketing spending is not […]
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How to Come Up with Fresh Content Marketing Ideas

Have You Tried Sourcing Content Marketing Ideas from Customers? Whether or not you’re new to content marketing, any marketer can relate to feelings of writer’s block. Content marketing involves creating original blog posts, articles, videos, infographics, and more to help educate and inform customers about your offering and add value to their experience of your brand. The […]
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Is This the End for Influencers?

The Influencer Economy Braces for Big Change Influencers have been the bedrock of many brands’ marketing strategies for over a decade. Marketers look to influencers’ tremendous followings to add a sense of FOMO, lifestyle alignment, and polish to their products. The age of the influencer may be reaching its end, however. According to a recent FastCo article, […]
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