How Psychology Can Enhance Content Marketing Efforts

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Digital marketers can no longer afford to ignore the role of psychology in content marketing. Psychology helps serve to understand customer behavior, thus providing leverage over competitors. There are many psychological principles that can be incorporated to improve your online marketing efforts, from content design to user experience. The Elaboration Likelihood Model, or ELM, is […]
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In any campaign, NewsCred reports that their first step is to build relationships with their audiences through the use of non-promotional content. To engage with audiences, it is important that this content is credible, helpful, entertaining and inspirational. This non-promotional content has to be authentic while also being well-tuned to powerful SEO. When consumers have […]
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The main purpose of content marketing is to attract leads, encourage conversions, and engage consumers. Content marketing must be measurable to track progress and Return on Investment (ROI) in marketing campaigns. This measure allows you to adjust your strategies based on what proves to work. This is where KPIs come in. Key Performance Indicators (KPIs) […]
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Before joining BuzzSumo, Steve Rayson’s line of work was in the e-learning space, as he was starting and then selling several startup companies in this field. Now as the director of BuzzSumo, he has helped lead this organization to the powerful force in content marketing that it is today. BuzzSumo has now attracted over 390,000 […]
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Marketing and advertising any product is always challenging, especially for new brands. However, when it comes to marketing products and services that are highly controlled and potentially constrained by legal issues, it can be even more difficult. Some of the most challenging industries for marketers include financial services, cannabis, and alcohol. There are very high […]
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One of the most difficult aspects of publishing content is knowing how often to post. To get optimum SEO results, how many times should brands be posting per week? How many blog posts, videos and social media posts are really enough? Do you need to post new content each day, or is a few times […]
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