Backlinks: The Content Marketing Two-For-One Tactic

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Even though Google is constantly tweaking its algorithm, increasing some signals while devaluing others, one constant SEO tactic remains true and that is backlinking. Backlinking is the practice of getting your website links onto other high pagerank websites so that these sites refer traffic to yours. It’s a pretty straightforward tactic but it does require […]
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Like any new thing, it takes a while before the overall market begins to embrace it. Sometimes, through a combination of ingenuity, evolution and timing, it becomes a necessity. With the conversation du jour centering around content marketing, it’s begun to interest many C-level executives, especially among our client base. Is content marketing for real? Is it actually something new? […]
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NewsCred posted Oli Gardner’s landing page philosophy and he’s right on the mark, for the most part, anyway. Though, after reading the article, we can’t really figure out how Trainspotting fit’s in. Nevertheless, Mr. Gardner illustrates some excellent points to incorporate in landing page development. Copy, design, interaction and psychology, point out Mr. Gardner, are […]
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The Content Marketing Institute defines content marketing as, “the art of communicating with your customers and prospects without selling.” “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date,” explains David Beebe, Vice President of Global Creative and Content Marketing for Marriott International. This all […]
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We’re not saying that YOUR content marketing plan sucks, the data says it does. With consumers continually connected, marketers find it challenging to keep all their media channels firing like a well-oiled engine. Due to many kinds of obstacles, frequently, marketers fall short of reaching one of the basic outcomes in content marketing – personalization. […]
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Nearly two-thirds (62%) of millennials feel a direct correlation between content marketing and brand loyalty, according to NewsCred’s survey of 501 millennials. But what’s the problem? They are turned off by the content they’re receiving. The survey points out that while content presents an amazing opportunity for brands, they have their work cut out for […]
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