Changing Perspectives on Transactions and Ongoing Customer Relationships Customers come, they buy, they leave – right? In a recent talk, Autodesk’s Director of Content Marketing dismantled the traditional idea of a “sales funnel” in favor of a much more nuanced relationship between businesses and customers. This new model encourages businesses to change their perspectives – […]

Creating alluring content is key to successful marketing Persistence pays when it comes to content marketing. There is no one way to reach an audience, and with a format as flexible as digital content, brands are in a constant bidding war for customers’ precious attention. Yet there are certain content creators who seem to nail […]

Pace or Performance: What Should Marketers Care About? More is better, right? I don’t know about you – but I’m overwhelmed by the sheer quantity of digital content that floods the web every day. Brands are often faced with a legitimate dilemma in content marketing. Should they make more, or should they focus their efforts […]

Every Story In History Follows One Of These Central Plots Stories can be simple or complex – and a good narrative hook can live with people for a long time. Think of the enduring quality of a fairy tale, or a memorable story in pop culture. As I’ve said in the past, good storytelling is […]

Scientists Find a Goldilocks Effect with Different Story Formats for Kids Our brains are wired for good stories, starting from childhood. A recent study explored the different faculties of the brain that are stimulated in kids who are exposed to stories across a few different formats – audio, animation, and illustrations. The study was specifically […]

Let’s face it, many marketers in the digital age seemingly are struggling to overcome the short attention spans of their customers and prospects. Yet, traditional direct-response marketers know that long copy has always performed well. In this modern era, marketers have often been afraid of publishing longer copy. But according to Daniel Burstein with the […]

Cluttered stagnant content eventually will not resonate with readers. From updates to stories to tweets, we’re so close to having a content overload at any given time. By acknowledging this, an effort to create better content will help to keep your prospects’ interest for a long time after they have clicked through to your site. […]

To publish high-quality content on a regular basis, you need an editorial calendar. An editorial calendar can be used for different purposes as outlined below: – Organizing and managing your content development and publication – Effectively sending your content across different marketing channels – Providing content that is aligned with your marketing strategy – Assessing […]