Walgreens Introduces a Digital Marketplace

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Walgreens Takes the Complexity out of Healthcare through a Digital Platform Being a household name is just the beginning, as Walgreens’ new digital strategy proves. The drugstore brand just launched a digital platform called “Find Care Now,” making it competitive with ZocDoc and other online find-a-practitioner services. Walgreens’ digital user base is staggering – with […]
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Today’s consumers demand customized experiences and want equally personalized interactions with their favorite brands. That’s why more businesses are beginning to embrace personalized content marketing, as opposed to the traditional spray-and-pray mass marketing. Companies that have made the transition to more personalized online marketing are already seeing very positive results. By sharing the right type […]
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In our white paper “The Digital Journey to a New Home Purchase” we defined the journey using the 4 C’s methodology: (1) Content leads to a (2) Click-thru, which leads to a (3) Customer Experience which produces a (4) Conversion. Another way of stating it is: Engaging content delivers a good CTR and an inspiring […]
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Every marketer and webmaster knows what bounce rate is. But not many know how bounce rate is calculated. Kissmetrics does a superb job of breaking down the components of bounce rate in this insightful post. They even have an equation for bounce rate: Rb – Tv / Te. In other words, bounce rate = total […]
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Forrester Research’s 2007-2014 Customer Experience Index studies showed that companies that were customer experience leaders generated a cumulative total return of 77.7%. Even more surprising, customer experience laggards generated a -2.5% return. That’s not a small difference. Just look at Watermark Consulting’s 2014 Customer Experience ROI Study and you’ll see the reasoning that will help […]
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