How Much Revenue Does Email Drive?
In eMarketers article How Much Revenue Does Email Drive? we can see that some pretty heft folks have chimed-in with their thoughts. As such, there really isn’t much to write on this topic except to quote the article verbatim… “Respondents to an April 2015 survey indicated that email alone accounted for as much in revenues […]
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Back in October and November of 2014, we released two posts that became quite popular. In October, we released, “Content is King. Context is Queen. Conversion is the Royal Heir.” And in November we released “Situational Search Advertising. Right Message. Right Place. Right Time.” We just came across this post about context and email and […]
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Daniel Burstein, Director of Editorial Content, and Dr. Liva Van Scotter, Editorial Research Manager over at MarketingSherpa provide some rather interesting insights in this post that explores factors that influence commercial email forwards. They start by asking the question, “How do you reach beyond your own list to get your email sends out into this […]
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If your email marketing efforts aren’t including your customers’ names in the subject line, you’re missing out on a 29.3%lift in your open rate. If that isn’t enough to convince you then how about these post-click metrics from Experian that boasts transaction rates 49% higher and revenue per email 73% higher with personalization. Read more […]
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When Schaeffer Family Homes wanted to create an upscale image for their new home community, they selected ASTRALCOM to create a series of flyers and e-blasts to help communicate, connect with, and inspire homebuyers. ASTRALCOM developed a template layout that could easily be edited, going forward, for any community and/or announcement type. Learn how ASTRALCOM […]
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Look at these two screen shots demonstrating one of our homebuilder client’s campaigns. In less than 20 days, we’ve become their #3 referral source of targeted homebuyer leads. On a $500 budget! It’s truly astounding. Additionally, it serves to underscore the importance of dedicating a percentage of your ad budget for keyword search marketing. Without […]
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