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Gen Z, Food Trends, and the Social Media Effect

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Gen Z, Food Trends, and the Social Media Effect

October 14, 2025
in Generation Z, Restaurant and Food Service
Richard Bergér

From TikTok to the Table: Marketing to Gen Z Diners For Gen Z, food isn’t just about taste; it’s about discovery, community, and shareability. A recent report shows that 84% of Gen Z consumers are trying social media-driven food trends. That means TikTok recipes, Instagram-worthy plating, and viral dining experiences are shaping what this generation […]

The Next Generation Cares About Mental Health – Can Brands Step Up?

For Brands, Vulnerability and De-Stigmatization are Invitations to Young Consumers In a rapidly evolving consumer landscape, brands can’t be strangers to social issues that their customers care about. Notably, the stigma around mental health that brands have historically steered clear of is now being addressed more openly. Why? Today’s young consumers are opening up about […]

Time Is Of the Essence: How To Market to Gen Z

Ready, Set, Go! You Have One Second to Attract Gen Z’s Attention When digital media first began to take over communications, many wondered how digitally native generations might be different or what the impact might be on their relationship with society. It will surprise no one that one factor is the most prominent: speed. A […]

Content Marketing to Gen Z

Generation Z is now poised to assert its influence in the market. As a marketer, it is becoming increasingly clear that you cannot ignore this segment of the population born between the mid-1990s and early 2000s. In fact, this is the 1st truly digital generation. They have come of age with mobile devices at hand […]

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