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Google’s New Image SEO Guidelines: What You Need to Know

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Google’s New Image SEO Guidelines: What You Need to Know

Google Updates Image SEO Best Practices: 5 Key Takeaways Google has recently updated its image SEO best practices, emphasizing the importance of consistent URLs for images across your website. This change aims to optimize crawl efficiency and enhance overall site performance. Here are five ways to make sure your site images are pulling their SEO […]

Navigating the Google March 2025 Core Update: Insights for Digital Marketers

How to Thrive in a Volatile SEO Landscape They’ve done it again: Google recently launched its March 2025 Core Update to search algorithms. The update rolled out on March 27, 2025, and introduced significant volatility in search rankings, particularly affecting small websites and e-commerce platforms. While Google emphasized that this update was a “regular update […]

SEO Turmoil: Why Google’s Recent Volatility Is Driving Marketers Crazy

February 4, 2025
in Google, Marketing
Richard Bergér

How to Stay Sane During Ranking Fluctuations Google’s recent ranking volatility has digital marketers pulling their hair out. Since January 20th, SEOs have reported wild fluctuations—some sites tanking overnight while others mysteriously surge. “It makes no sense,” one marketer lamented, with tracking tools lighting up like a rollercoaster. The uncertainty is maddening, especially with no […]

Deep Breath: Google’s December 2024 Core Update is Mostly Business as Usual

Sometimes, SEO Core Updates Are Just Refinements In the ever-shifting world of SEO, sometimes no (or less) news is good news. Here’s a bit of that: Google’s December 2024 core update wrapped up on December 18, bringing a round of pretty minor tweaks to the search algorithm. Despite the close timing with the November update, […]

How Often Does Google Actually Update its SEO Algorithm?

December 24, 2024
in Google
Richard Bergér

Why Google Has Increased the Velocity of its SEO Updates Google’s search algorithm is constantly evolving. In the early days, Google would only release a handful of updates per year. However, Search Engine Journal has released a new index revealing that these days, Google rolls out updates nearly every day, with significant core updates occurring […]

What You Need to Know About the Google Guarantee

November 5, 2024
in Google
Richard Bergér

The Google Guarantee: A Game-Changer for Digital Marketers In the competitive digital marketing race, any way to attain credibility is worth considering. For digital marketers, the Google Guarantee is just that. The Google Guarantee is more than just a badge; it’s a powerful tool to increase customer trust and conversion rates. Displayed on Google Local […]

Google’s AI Search Results Told You To Do What?!

Don’t Believe Everything You Google Beware: Google’s AI search may tell you to put glue on pizza or to boost your health by running with scissors. As Google integrates AI into its search results, people are noticing certain drawbacks, and several of these have gone viral. As with all of today’s AI generative tools, AI-generated […]

Gemini Gems: A New Power Player for SEO

October 1, 2024
in Artificial Intelligence, Google, Search Engine Optimization
Richard Bergér

A New AI-Driven Curveball to Enhance Digital Marketing Have you heard of Google’s Gemini Gems? This new feature within Gemini introduces new opportunities for enhancing your SEO strategies that might just potentially revolutionize search engine optimization as we know it. Google Gemini is an AI initiative designed to compete with advanced AI models like OpenAI’s […]

The Hustle Behind Organic Traffic Generation

July 17, 2024
in Google
Richard Bergér

You Don’t Necessarily Need Google to Drive All of Your Traffic The mighty search engine is any brand’s most hotly desired marketing asset – but it is not the only one. In fact, recent additions to Google’s AI functionality and core updates have made SEO a more challenging, messy science than ever. In short – […]

Newsflash: Google Leaked Hundreds of SEO Indicators – Here are the Highlights

Leak Alert! We Have Powerful New Data on Google’s Search Algorithm It is no secret that Google has an enormous amount of power in the digital landscape – and that its ever-changing algorithm makes it a moving target for marketers. It should be of interest to all in the field, then, that a recent […]

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