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How To Refresh Your Local SEO Campaigns

August 12, 2021
in Google
Richard Bergér

Make The Most of Google My Business Local search remains a crucial tool for small businesses. Going local from an SEO perspective is hardly a new principle – for several years, users have been cultivating the behavior of running quick, on-the-go searches for services “near me.” In response, businesses have been beefing up their local SEO through […]

Has Your Brand Considered Ranking Across Google’s Ecosystem?

June 9, 2021
in Google, Local Search
Richard Bergér

There’s More To Search Rankings Than Just A Search Engine Results Page Recently, the team at Google put out a guide that gave a few constructive recommendations on driving local search traffic for brick and mortar businesses. In essence, the report serves as a helpful reminder that customers are running searches in all kinds of ways – […]

Google’s Latest Presentation on the State of SEO Sets New Standards

The Data Is In: Here’s How Websites Are Performing In Today’s SEO Landscape A recent video released by Google shares insightful, new data about how businesses and their websites adhered to 2020’s SEO standards. In the video, a guest presenter shares key takeaways from the SEO portion of 2020’s Web Almanac, a detailed rundown of how […]

Buckle Up: Google’s Experience Update Launches in May

Content Remains King In Google’s Updated Experience Page The time has come – Google has plans to spiff up its SEO algorithm next month to encompass a new factor: Page Experience. Page Experience will shift the way sites accrue rankings; however, it will continue to account for many well-known SEO differentiators, including how mobile-friendly a page […]

Google’s Algorithm Poses Challenges To Small Businesses Across Sectors

It’s Not Just You – 70% of UK Businesses Are Frustrated By SEO A recent report states that 7 out of 10 businesses in the UK are confused by SEO and do not feel equipped to market their goods and services with the algorithm calling the shots. As marketers know, Google makes regular updates to its […]

How Normal People Use Google Search

Human Behavior Blended With Google’s Algorithm is a Recipe for Speed We work hard to cultivate robust SEO that helps websites show up & function within search engines’ algorithms – while striking a balance with how humans behave on the internet. Google’s search algorithm takes users’ intentions and actions into consideration when determining how a […]

Are You Curious What Google Knows About Purchase Behavior?

November 13, 2020
in E-Commerce, Google
Richard Bergér

Dive Into Google’s Recent Research on Consumer Purchases Recently, Google put out a report analyzing how consumers behave and make purchases online. The report discusses a complicated grey area of purchase intent or purchase consideration, which sits somewhere between customers’ triggers and purchases, and reveals how and where consumers explore products. Called the “Messy Middle,” the report […]

Google Releases a New Set of Personalized Advertising Policies

October 6, 2020
in Advertising, Google
Richard Bergér

How To Navigate Google’s New Personalized Ad Requirements Personalized ads through Google are a robust way for marketers to reach their target audience. Once called interest-based advertising, this method closes the loop between the data that users share with Google – things like their age, location, interests, key demographic data, and previous searches – and […]

Understanding Ranking Factors in Google’s Search Algorithm

How Google’s Ranking Algorithm Advances Great Content SEO experts are faced with a persistent challenge that requires an artful balance of optimizing technical components while impressing upon the search engine the best possible content possible, all at once. Many marketers are puzzled to find that some sites rank well on Google even when they aren’t […]

How to Respond to the Latest Round of Google Search Updates

May 2020’s Core Update Has Changed the Standard for Web Marketers – Again In Google’s recent Core Algorithm Update, the tech giant is sticking to a consistent story that they continue to “focus on ensuring you’re offering the best content you can” and rewarding you in turn. Are you looking to get through to customers and maximize […]

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