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Small and Medium Size Businesses, Take Note: Google My Business is Your Friend During These Uncertain Times

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Small and Medium Size Businesses, Take Note: Google My Business is Your Friend During These Uncertain Times

July 15, 2020
in Google
Richard Bergér

Here’s How Google My Business is Helping Small and Medium Size Businesses Showcase Their Value to Outlast the Pandemic Google My Business is an essential puzzle piece for small and medium-sized businesses – mainly brick and mortars – who want to be searchable online. As I’ve written about in the past, it is key for companies to […]

What Is The Secret To Increasing Your SEO Ranking?

From The Horse’s Mouth: Google’s John Mueller Answers Key SEO Questions While persistent shifts in Google’s search algorithm can make SEO a challenging animal, Google does a nice job of communicating with the SEO and web marketing community about how to play and step up one’s game. Recently, Google’s John Mueller posted a helpful video in […]

Google Maps’ Latest Updates Are Proof That They’ve Thought of Everything

January 18, 2020
in Google
Richard Bergér

Is There Anything You Can’t Find via Google Maps? As I’ve written about in a recent post, Google Maps does a lot more these days than simply help you get from point A to point B. There are loads of features and functions that drive engagement for an increasingly broad audience set. The latest round […]

The Latest SEO Algorithm Updates

Google’s Search Algorithm Keeps Us On Our Toes There’s no one way to dance with Google’s algorithm. The ever-evolving nature of deep web SEO keeps marketers on their toes – and gives us ample reason to constantly be checking out the newest, strongest ways to help businesses shine in a changing tech landscape. I’ve covered […]

Get Familiar with Mobile-First Indexing

August 21, 2019
in Google, Mobile
Richard Bergér

Why Mobile-First Indexing is Now Google’s Default – And What That Means for Your Business There are heaps of use cases for mobile queries. Recently I wrote about the uptick in location-based searches as a response to users’ on-the-go approach to search in order to meet their needs in real-time. These days, more than 63% of […]

What Does Google “Near Me” Mean for Your Business?

August 2, 2019
in Google, Local Search
Richard Bergér

Your Customers are Looking for Things Nearby – Make It Easy for Them to Find You Having a smartphone or voice assistant can often translate to behavior we can all identify with – tracking down an easy, convenient destination to scratch a quick consumer itch. How many times have you consulted Google search for “pharmacies […]

Just in: A Design Update for the Google Play Store

July 11, 2019
in Google
Richard Bergér

Google Play’s Material Design Theme is Live in the App Store Have you noticed recent design tweaks to bread and butter Google sites such as Google Voice, Drive, and Gmail? These are just a few of several subtle but key changes coming to the look and feel of the internet giant’s design style. Now live […]

Hungry? Google Maps Will Help You Choose Your Meal

Searching For Restaurant Locations Is Now Sure To Whet Diners’ Appetites Google is constantly upping the ante when it comes to search engine functionality – perhaps with Maps more than anywhere else. As I’ve written about in the past, reviews as a feature of Google Maps puts pressure on restaurants and other small businesses whose […]

Rankbrain – 2018 Strategy Insights for SEO

Bob Warfield recently summarized key strategies to adopt in 2018 for SEO to make the most out of Google’s Rankbrain algorithm. The key points are outlined below. 1. SEO from a business webpage perspective Most SEO campaigns begin by organizing and mapping out a campaign. First, we tackle the webpage. – Which keywords will help […]

Google is Releasing an Official Ad-blocker this February

January 25, 2018
in Advertising, Google
Richard Bergér

Google recently made a major announcement on the release date for a new, official ad-blocker for Chrome. On February 15th, the tech giant will start blocking ads on Chrome, the most popular cross-platform browser. If this seems like a strange step for a company that relies so heavily on an advertising revenue, it actually isn’t. […]

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