How Can Physicians and Medical Practices Hone Their Marketing Presence?

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Putting Feeling at the Center of Healthcare Messaging It comes as no surprise that healthcare is on everyone’s minds these days. The way brands approach health-related topics can make or break customers’ trust and sense of purpose in aligning with a health-related mission, product or service. Humanizing stories related to health can protect brands from […]
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It is estimated that healthcare industry spent $9.7 billion in 2015 on advertisements and marketing. This trend is replicated in many countries around the world. However, this marketing segment seems to be struggling with the most boring ads. Why is that? Some feel that a big part of it could be a result of “creative […]
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Affect, an agency that helps organizations with PR and social media specializing in healthcare was able to shortlist the top trends that are emerging this coming year. Have a look… ■ There is a need to take full advantage of social media, while not losing sight of traditional methods of advertising. ■ Content must be customized […]
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Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]
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If you’re a healthcare provider that deals directly with patients, then it pays to have your marketing and content initiatives leverage what patients are looking for online. Knowing that most patients start their healthcare information journey online, how do your website and social media content stack up? Does your content plan address what patients and/or […]
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