Did The Pandemic Change Healthcare Marketing Forever?

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Did The Pandemic Change Healthcare Marketing Forever?

Why It Matters to Keep Things Personal in Healthcare Marketing Much like our bodies and the way we understand them, healthcare marketing is an evolving practice. In many ways, medical facilities and private practices are still catching their breath since 2020, and many have begun to embrace a new normal for healthcare marketing. The pandemic accelerated the […]
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Refining Content Marketing for Healthcare Brands

The Essential Content Marketing Guide for Healthcare Businesses Healthcare brands have a unique advantage when it comes to empowering their customers with specialized information and knowledge. Healthcare practitioners have the training and skills to offer critical information when it matters most to people – which can help build affinity, trust, and a lasting relationship. However, not all […]
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Healthcare Business Review Ranks ASTRALCOM In Top 10 Healthcare Marketing Agencies for 2023

A testament to ASTRALCOM’s dedication to healthcare marketing   We are absolutely thrilled to announce that ASTRALCOM has been named one of the Top 10 Best Healthcare Marketing Agencies for 2023 by Healthcare Business Review. This recognition is a testament to our team’s hard work and dedication to helping healthcare organizations connect with their audiences […]
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Healthcare Marketing is Held to a Higher Standard

Here’s Why Healthcare Marketers Have No Room for Error When it comes to caring for our bodies and dealing with medical practitioners, people tend to have very high standards. Customers scrutinize every touchpoint in the healthcare journey, from a doctor’s waiting room to their bedside manner to their communications after an appointment. It is perhaps […]
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Website Optimization Tips for Healthcare Businesses

How Small Website Tweaks Can Make a World of Difference for Health Clinics When it comes to digital marketing, efficiency is the name of the game for healthcare businesses. Launching initiatives designed to bring new customers through the door can feel daunting and expensive, but with a few quick tweaks, a healthcare clinic’s site can do […]
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How To Optimize Your Healthcare Business’ Web Presence

Low-cost, Long-term Marketing Strategies for Healthcare Organizations If you’re like most healthcare businesses, you likely prioritize patient care over marketing. If that’s the case, I have good news for you: there is a suite of low-cost practices that are relatively low-lift and can still have a big impact on your business. Read on for the marketing […]
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The Forecast Looks Promising for Connected Health

Connected Health Will Win Because it Powers Patients’ Autonomy It is no secret that healthcare customers thrive when their experience, well-being, and agency are at the forefront of accessing care. A recent market research report claims that Connect Healthcare, or healthcare that facilitates patients’ interactions with care providers through technology, will see “tremendous growth” in […]
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Why Healthcare and Restaurant Listings are Trending Today

What Search Data Tell Us About Today’s Consumer In what continues to be a race against the shape-shifting COVID-19 virus, national-scale patterns in search behavior can be challenging to pin down or trace to a unified consumer motivation. However, recent months have shown steady and significant increases in searches for several local business types, namely healthcare establishments, […]
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