Assessing Impact for Marketing Campaigns is All About Long-Term Planning, Consensus, and Insights Like all digital campaigns, marketing healthcare services is not always high risk, high reward. In fact, the more deliberate and well-planned a healthcare campaign is, the more likely it will be to drive long-term impact. There are a variety of factors that can contribute […]

Send Customers a Personal Message with Print Promos Digital marketing provides a slew of data-driven ways to connect brands with their target audience better. This is crucial to success in any vertical – however, specific industries continue to validate the use case for print promotions. Think about it – receiving snail mail that feels meaningful […]

Local SEO Is Key – Even For The Neighborhood M.D. When a customer is seeking out healthcare, chances are, they are in the midst of a rapid personal research project. Not only does the web put a mountain of medical information at people’s fingertips – search engines drive customers’ visits to hospitals, medical offices, and […]

From Telehealth To The Golden Age of Healthcare The COVID-19 pandemic has accelerated the use of telehealth tools over the past year and a half, which has, in turn, exploded patients’ expectations of healthcare systems and providers and has dramatically increased their desire for self-service, accessible cars, and easy solutions. Healthcare providers who have not […]

Building Community is Core To Growing Communications Healthcare businesses – have you considered the role your customer community might play in your digital marketing initiatives? In a recent video interview, the Chief Experience Officer at the American Medical Association shares his perspective on how building trust across a growing network of clinics, healthcare facilities, and hospital […]

The Case For Referring To “Patients” As “Clients” Here’s a thought experiment for you – imagine how people would respond if healthcare practitioners stopped calling people “patients.” According to a compelling opinion column, the use of the word “patient” is categorically flawed as it implies a type of submissive powerlessness that robs people of their agency.   […]

How Can Healthcare Brands Benefit from Creative Thinking? To put it plainly, there is a lack of creativity in the world of healthcare. According to this veteran healthcare marketer, the past 20 years have consistently revealed a strong sense of trepidation around new ideas and approaches. This is likely because creativity is often considered a risky, costly, […]