Suburban homebuilders are now expecting an improved housing market due to a strong economy and homebuyer confidence. According to real estate experts and leading economists, the housing market should experience a boom in greater Chicago, which is also expected to grow in the future. The housing market is projected to grow by 3 percent this […]

What is driving homebuyer decisions across various demographics? Lavidge, an agency based in Phoenix, AZ, provides the answers in their recently released 2018 Southwest Residential Development Marketing Report. Here, about 400 adult consumers were interviewed in the Southwest United States to provide a wide range of market statistics. As the housing market continues to improve, […]

According to John McManus, the respected publisher of BuilderOnline.com, home builders will soon get a full dose of digital reality. Reporting from the CES (Consumer Electronic Show) in Las Vegas, McManus revealed that the digital age has fully transformed the purchasing of goods and services. To strengthen this sentiment, the NRF (National Retail Federation) reported […]

Updated November 12, 2023 There are two times every year when “home buying season” happens – in the spring and in the fall. For homebuyers and for homebuilders, these two periods in the year are when the bulk of purchases/sales are made. Preparing for these two events, as a marketing professional for a builder, takes […]