Frank Anton, the vice chairman of Hanley Wood, is an innovative thought leader in the construction industry. Over three decades ago, Anton predicted that the building industry would have two prominent players: very big builders and small builders. Largely, this foresight seems to have materialized. The big players control a large chunk of the business, […]

A report on first-time homebuyer trends by Genworth Mortgage Insurance has uncovered a surge in demand for housing. In fact, the demand for homes by first-time buyers has reached a record high since 2000. Data suggests that over the past two decades, the last quarter of 2017 shows the highest demand. The report further revealed […]

Around this same time last year, we posted about the Realtor.com and Yelp deal because we felt it was important for our homebuilder clients to know about and understand the impact of this new relationship. Now, Realtor.com and Yelp recently unveiled the findings of a collaborative study determining the hottest hipster housing markets in the US. Columbus, home to […]

Updated August 29, 2023 The celebrated British scientist, William Thomson, valued one’s ability to effectively measure and express anything in numbers. According to him, it demonstrated a deep understanding of the subject. He went on to say, that when you can’t express this in numbers, your knowledge about that topic is meager and unsatisfactory. This […]

A recent report released data on differing spending habits of property buyers for homes in the USA. The report was published by the National Association of Realtors. It reveals that foreign consumers typically spend 30% to 50% more on US home purchases when compared to local buyers. According to the report, the average price of […]

Here is some insight to help you create even more sales opportunities in a hyper-competitive market. When you provide valuable content to home buyers, it gets noticed. It gets shared and liked and it helps to influence home buyers to favor your brand. Even if you don’t offer buyer incentives, the marketplace does. By simply […]

Updated March 12, 2023 Updated from Builder Online version published March 21, 2017 Homebuilders, are you ready for homebuying season!? As a homebuilder marketing professional, gearing up for homebuying season and so many different things to remember in digital marketing alone, it’s easy to forget or to overlook a critical tactic. And this year, everyone […]

Updated March 25, 2022 Home buying season is about to kick-off! And if you’ve read our white paper on The Digital Journey to a New Home Purchase, then you already know that home buyers will be interacting with your brand through a number of different channels. How will you be turning these opportunities into leads? […]

While there has been a whole lot of hype about millennials being the largest marketing segment to date, some new numbers are out that apparently refute that claim. And if true, there could be a huge market correction coming forward, especially for homebuilders. A recent survey showed that 62 percent of millennials are renting or […]