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Know Your Buyer: How Generational Trends Are Shaping the Housing Market

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Know Your Buyer: How Generational Trends Are Shaping the Housing Market

August 19, 2025
in homebuilders
Richard Bergér

Real Estate Marketing in a Multigenerational Market As the housing market continues to shift, understanding what drives different generations of buyers and sellers is no longer optional; it’s essential for real estate marketers who want to stay relevant and effective. A 2025 National Association of Realtors report reveals powerful shifts across generations in the U.S. […]

Price Cuts Aren’t Enough: How Builders Can Market Smarter in 2025

August 5, 2025
in homebuilders, Marketing
Richard Bergér

Why Homebuilders Need Localized Digital Marketing Now At last, the housing market has entered an inflection point. According to recent reporting, 38% of U.S. homebuilders cut prices in July, marking the highest percentage in three years. The average reduction was approximately 5%, as builders wrestle with weakened buyer demand, record-high mortgage rates (hovering around 6.8%), […]

Innovative Approaches to Capturing Buyer Interest in Real Estate

June 12, 2025
in homebuilders
Richard Bergér

Key Trends Among Real Estate Buyers in 2025 Prioritize Innovation In today’s volatile real estate landscape, traditional marketing tactics are no longer sufficient to captivate potential buyers. With economic concerns looming and interest rates hovering at prohibitive levels for many buyers, the industry is witnessing a shift. Marketers, take note: you will need to adopt […]

Five Reasons Buyers Are Rushing to Purchase Homes in 2025

May 13, 2025
in homebuilders
Richard Bergér

Seize the Surge: Why Now Is Prime Time for Homebuilder Marketing In today’s real estate market, hungry buyers aren’t sitting on the sidelines – they’re making moves. Despite lingering headlines about rates and market uncertainty, several strong forces are pushing motivated homebuyers to act fast. For homebuilder marketers, this is an opportunity that demands quick, […]

The Future of Homebuilding: Human-Centric Design in Action

April 10, 2025
in homebuilders
Richard Bergér

Homebuilding with Heart – or How Human-Centric Design Drives Success In the evolving landscape of homebuilding, adopting a human-centric approach is a way of achieving meaningful results – in more ways than one. This strategy prioritizes homeowners’ needs, preferences, and well-being, leading to enhanced satisfaction and long-term success. But how does it work? In a […]

Why Traditional Tactics Still Serve Homebuilder Marketing

Sometimes, The Most Effective Marketing Tool is The One Your Audience Can’t Ignore Today’s marketers face incredible opportunities to turn their entire businesses into digital enterprises. From AI tools to social media, data analytics, and SEO, there are endless possibilities to surface and deepen a brand’s standing online. If you were to turn back the […]

Homebuilders: The HERS Score is a Key Way to Set Yourself Apart

November 12, 2024
in homebuilders
Richard Bergér

The Standard for Energy Efficiency has Been Raised If you’re like most homebuilders, you’re watching the current dip in interest rates with a very close eye. Now is the time to establish your market edge as buyers begin to look around. Homebuilders looking to attract today’s energy-conscious and budget-minded buyers can leverage low Home Energy […]

How To Get a Grip on the 2024 Housing Market

June 6, 2024
in homebuilders
Richard Bergér

Will Home Prices Become Affordable This Year? Everywhere you look, real estate seems to convey the same message: low inventory and demand. The spring home-buying season in 2024 has been sluggish as mortgage rates stay high, which has worsened affordability issues for many prospective buyers. The result? Home sales are stagnant when it comes to existing houses, although sales […]

What Does Gen Z Need in a Home?

April 11, 2024
in homebuilders
Richard Bergér

Gen Z is Approaching Homebuying Age When you think about Gen Z, what comes to mind? Believe it or not, this crop of TikTok-using, digitally native, socially conscious young people are beginning to enter their homebuying age. A recent article from Pro Builder discusses Gen Z’s preferences and priorities as they enter the housing market with specific […]

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