How Homebuilders Can Respond to Stubbornly Low Confidence Levels In recent months, homebuilder confidence has been stuck in a holding pattern at critically low levels. The August reading of 32 on the NAHB/Wells Fargo Housing Market Index, which remains deep in negative territory for 16 consecutive months, reflects persistent affordability challenges and muffled demand. Although […]

Real Estate Marketing in a Multigenerational Market As the housing market continues to shift, understanding what drives different generations of buyers and sellers is no longer optional; it’s essential for real estate marketers who want to stay relevant and effective. A 2025 National Association of Realtors report reveals powerful shifts across generations in the U.S. […]

Key Trends Among Real Estate Buyers in 2025 Prioritize Innovation In today’s volatile real estate landscape, traditional marketing tactics are no longer sufficient to captivate potential buyers. With economic concerns looming and interest rates hovering at prohibitive levels for many buyers, the industry is witnessing a shift. Marketers, take note: you will need to adopt […]

Seize the Surge: Why Now Is Prime Time for Homebuilder Marketing In today’s real estate market, hungry buyers aren’t sitting on the sidelines – they’re making moves. Despite lingering headlines about rates and market uncertainty, several strong forces are pushing motivated homebuyers to act fast. For homebuilder marketers, this is an opportunity that demands quick, […]

Homebuilding with Heart – or How Human-Centric Design Drives Success ​In the evolving landscape of homebuilding, adopting a human-centric approach is a way of achieving meaningful results – in more ways than one. This strategy prioritizes homeowners’ needs, preferences, and well-being, leading to enhanced satisfaction and long-term success. But how does it work? In a […]

The Standard for Energy Efficiency has Been Raised If you’re like most homebuilders, you’re watching the current dip in interest rates with a very close eye. Now is the time to establish your market edge as buyers begin to look around. Homebuilders looking to attract today’s energy-conscious and budget-minded buyers can leverage low Home Energy […]

Will Home Prices Become Affordable This Year?  Everywhere you look, real estate seems to convey the same message: low inventory and demand. The spring home-buying season in 2024 has been sluggish as mortgage rates stay high, which has worsened affordability issues for many prospective buyers. The result? Home sales are stagnant when it comes to existing houses, although sales […]

Gen Z is Approaching Homebuying Age When you think about Gen Z, what comes to mind? Believe it or not, this crop of TikTok-using, digitally native, socially conscious young people are beginning to enter their homebuying age. A recent article from Pro Builder discusses Gen Z’s preferences and priorities as they enter the housing market with specific […]