How “Near Me” Search Works and How Brands Can Optimize for ‘Near Me’ Conversions

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Put Your Business On the Map with Local SEO Schema

Our Guide to Local SEO Schema: Unlocking the Power of Structured Data & Rich Results Local SEO is a must for businesses that want to attract customers within a specific geographic area. One powerful tool for improving local SEO is schema markup — structured data that helps search engines understand the content of a website […]
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Calling All Franchise Owners: How Can You Streamline Marketing Across Multiple Locations?

Tech and Strategy Can Guide your Multi-Location Marketing Efforts Local marketing is vital to unlocking brands’ potential in the restaurant business – however, when national chains attempt to cater to local audiences, it’s easy for the message to get lost, diluted, or confused. Coordinating marketing activities across multiple restaurant franchise locations can be challenging, but […]
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How Is Your Local SEO Game?

The Local SEO Calculus Gets More Complex Local SEO continues to evolve in sophistication – especially for businesses with multiple locations or a growing internet presence. First, the basics: for brands to succeed with local SEO, they need to have these fundamental things sorted: Consistent NAP: Ensure Name, Address, and Phone Number (NAP) consistency across […]
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The SEO Benefits of Location Pages

Creating A Successful Location Page Can Boost Traffic and Visibility For local businesses, being discoverable – both by potential customers and by Google’s search algorithm – is essential. One way to signal to Google that a brick-and-mortar location exists is to create a location page within a business’ website. Location pages can help businesses achieve many aims […]
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How To Cultivate Local SEO Authority

The Case for Becoming a Local Authority Through Your Content Marketing What comes to mind when you think about a local authority? Perhaps you think of a neighborhood’s most established family or a person who knows the history of every bar and restaurant in their city. There’s no doubt about it: being a local expert […]
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SEO Fundamentals for Local Businesses

Why Business Locations Need Their Own Landing Pages and SEO Plans When a business expands its footprint to multiple brick-and-mortar locations, they are tasked with re-creating the magic that makes a space feel uniquely theirs. Much like customizing the paint and design of a space, creating different landing pages for different business locations requires thoughtful strategic […]
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How to Structure Site Data for Local Search

A Breakdown of Schema Markups for Local SEO To succeed in the local SEO game, marketers have become exceedingly familiar with the need for optimized elements on landing pages. Still, not all are aware of the value of applying schema markup to a business’ site. Schema markup is a form of microdata that creates an augmented description […]
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On the Necessity for Location-based Landing Pages

How to Ensure Your Local SEO Strategy is Driving Traffic Having a variety of landing pages that represent your business’ various offerings is a staple in the digital marketing world. Creating different landing pages increases your chances of showing up in relevant searches and at least gaining more visibility online – if not converting customers. […]
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