The Magic of Keyword-Rich Google Reviews for Local SEO

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The Magic of Keyword-Rich Google Reviews for Local SEO

The Hidden SEO Power of Well-Written Google Reviews Online reviews are more than social proof; they are search signals for SEO and AI search tools. Google reviews that include relevant keywords bring benefits beyond boosting your reputation. They move the needle in terms of visibility, engagement, and local conversions. Key Benefits for Local Brands Improved […]
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Your Google Business Profile Just Got More Dynamic

Fresh, Local, Visible: Making the Most of “What’s Happening” Local marketing just got a little bit spicier. Google is expanding the “What’s Happening” feature in Business Profiles, allowing businesses to share timely updates like events, specials, or announcements directly in local search and Maps. The feature, once limited to select categories and locations, now enables […]
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Put Your Business On the Map with Local SEO Schema

Our Guide to Local SEO Schema: Unlocking the Power of Structured Data & Rich Results Local SEO is a must for businesses that want to attract customers within a specific geographic area. One powerful tool for improving local SEO is schema markup — structured data that helps search engines understand the content of a website […]
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Calling All Franchise Owners: How Can You Streamline Marketing Across Multiple Locations?

Tech and Strategy Can Guide your Multi-Location Marketing Efforts Local marketing is vital to unlocking brands’ potential in the restaurant business – however, when national chains attempt to cater to local audiences, it’s easy for the message to get lost, diluted, or confused. Coordinating marketing activities across multiple restaurant franchise locations can be challenging, but […]
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How Is Your Local SEO Game?

The Local SEO Calculus Gets More Complex Local SEO continues to evolve in sophistication – especially for businesses with multiple locations or a growing internet presence. First, the basics: for brands to succeed with local SEO, they need to have these fundamental things sorted: Consistent NAP: Ensure Name, Address, and Phone Number (NAP) consistency across […]
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The SEO Benefits of Location Pages

Creating A Successful Location Page Can Boost Traffic and Visibility For local businesses, being discoverable – both by potential customers and by Google’s search algorithm – is essential. One way to signal to Google that a brick-and-mortar location exists is to create a location page within a business’ website. Location pages can help businesses achieve many aims […]
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How To Cultivate Local SEO Authority

The Case for Becoming a Local Authority Through Your Content Marketing What comes to mind when you think about a local authority? Perhaps you think of a neighborhood’s most established family or a person who knows the history of every bar and restaurant in their city. There’s no doubt about it: being a local expert […]
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