Marketing vs. Advertising

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Marketing and advertising are actually two very distinct terms. While most agencies offer advertising services, companies will be referred to departments promoting sales as marketing departments. Clearly, there is a major difference between marketing and advertising, and knowing the distinction will make all the difference in your campaigns. According to Daniel Burstein, Senior Editorial Director […]
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Joe Pulizzi and Robert Rose have co-authored a radical new book titled “Killing Marketing” that is creating waves. In it, this duo suggests dismantling core concepts and rebuilding marketing with a more sustainable business model. Pulizzi is the founder of the Content Marketing Institute (CMI), and Rose is its chief strategy advisor. As such, they […]
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Experiential marketing entails the creation of distinctive personalized branded experiences. Rather than simply relaying marketing messages digitally or via other mediums, it involves the creation of an opportunity for your targeted audience to engage with your brand personally. While these experiences can be event-centric (conferences, concerts or festivals), they are typically not oriented toward a […]
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Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]
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Today’s consumers demand customized experiences and want equally personalized interactions with their favorite brands. That’s why more businesses are beginning to embrace personalized content marketing, as opposed to the traditional spray-and-pray mass marketing. Companies that have made the transition to more personalized online marketing are already seeing very positive results. By sharing the right type […]
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When dealing with large quantities of data, knowing how to get the most out of your information is key. To do this, you need a firm understanding of the concept of marketing taxonomy. When you hear the term taxonomy, marketing probably isn’t the first thing to pop into your mind. We’re used to hearing the […]
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