How To Apply Empathy To Your Marketing Strategy

Our Archive

More News & Blog

Is Your Business Empathetic, or Faking It? If your business is not yet talking about the power of empathy marketing, it’s time to get up to speed. Marketing needs to be fueled by an ability to persuade customers that they will benefit from what you offer – but before you do that, it is critical […]
See More
A Fresh Perspective On Whether Marketing Can Be Selfless At its core, marketing is the art of being persuasive. I’ve written prior articles about the psychological and emotional appeals marketers make to customers in order to build trust, impart valuable information, and gain credibility.     A recent provocation asks marketers to consider just how far they can go […]
See More
The Value of The Elevator Pitch Prevails When is the last time you practiced your brand’s elevator pitch? An elevator pitch is a quick, clear explanation of your brand’s unique value that how the power to persuade other people.   Compelling pitches come with much information, from describing a customer’s unmet need to delving into […]
See More
The Case for Digital Marketing Across Healthcare Providers When a person interacts with a medical facility or practitioner – whether it’s a doctor, hospital, specialty clinic, pharmacy, even an insurance provider – that facility has an opportunity to open a channel of communication that builds trust and loyalty over time. As with any industry, healthcare marketing relies […]
See More
Showing Results and Examples Can Transform Your Marketing Game Content marketing is essentially the business of building a rich and compelling story around your offering in order to increase sales. Marketers are in the business of building intrigue. That said, audiences these days are savvy enough to spot poor marketing from a mile away. Language […]
See More
Here’s How A Misplaced Comma Cost A Company Millions In many daily correspondences, we’ve grown lax with our grammar and punctuation – after all, autocorrect has our back, and most of the time we’re typing with loose thumbs on the go. When quantifying business deals is on the table; however, the implications of an error […]
See More
Here’s How Marketers Can Work With YouTube’s New Hashtag Search Results Pages Did you know that you can search for videos by hashtag? YouTube introduced the ability to search by hashtag in 2018 – albeit imperfectly. In the past, searching by hashtag would yield both hashtagged content and other related video content. Now, when you […]
See More

LET'S HAVE A CONVERSATION: 800.536.6637

We use cookies Learn more.