From Eatery to Community Hub, or the Wisdom of Local Store Marketing It’s not easy being a restaurant owner. In today’s competitive dining landscape, restaurants are forced to go above and beyond to attract, retain, and satisfy customers. It is key that they transcend traditional advertising to become integral parts of their communities. Everyone is […]

More Marketing Leads to More Momentum Like a sizzling onion on a grill, marketing calls for movement – and in the restaurant world, standing still is not an option. As competition heats up and customer expectations evolve, strategically minded restaurant brands are taking decisive action: they’re increasing their marketing budgets. According to a recent report, […]

From AI to Experiential Dining: What’s Driving Restaurant Marketing in 2025 As the restaurant industry continues to evolve, 2025 brings new opportunities for businesses to connect with diners in creative and impactful ways. From AI-driven personalization to value-driven promotions, here are some of the hottest trends shaping restaurant marketing this year—and how you can leverage […]

Learn How to Make Technology Work for Your Restaurant Brand Without Losing the Personal Touch 2025 brings fresh marketing trends that restaurant owners should embrace to stay competitive. From AI-driven personalization to sustainability storytelling, the key to success lies in effectively operationalizing this year’s trends. Here’s what’s taking the spotlight in restaurant marketing for 2025 […]

Yes, A Brand Partnership Can Both Boost Trust and SEO Conversions Have you ever wondered what a partnership might do for your brand? Take a lesson from leading food company Danone, who recently collaborated with a digital agency called Eyden Indonesia to enhance its digital presence with a robust SEO marketing strategy. This partnership aimed […]

Essential Marketing Strategies Every Restaurant Should Implement for Success Food and beverages are the lifeblood of our culture and world – and as an industry, they present complex challenges. In the highly competitive and often volatile restaurant industry, businesses must focus on more than just delivering great food to survive and thrive. Operating on razor-thin […]

Creating an Unmistakable Brand Identity with Scent Marketing Restaurant marketers have the unique challenge—and privilege—of exploring branding techniques that have few direct parallels in other industries. While traditional businesses rely on visuals and messaging, restaurants can engage all five senses to create truly immersive brand experiences. Scent marketing, for example, turns an often-overlooked sense into […]

How Can Digital Channels Bring Restaurants Closer to their Customers? Loyal diners at major restaurant chains are subject to a sea of content that is so frequent and general that it is borderline meaningless. How can restaurants captivate customers’ attention? Some are taking innovative approaches to personalized marketing, focusing on data-driven tactics to engage customers […]

How Can Restaurants Prepare for 2025? In the ultra-competitive business of running a restaurant, there is never time to lose when it comes to digital marketing. As we turn our eyes toward 2025, there are a number of strategic areas that should be front of mind for restaurant owners seeking to keep pace with the […]