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Here’s How Google Determines Search Results

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Here’s How Google Determines Search Results

Here’s an awesome infographic from Audience Bloom showing how Google’s algorithm is now more sophisticated than ever. Their post points to two recent correlation studies, which we’ve been following; one from Mos., and the other from Search Metrics. Audience Bloom combined the data from both studies to draw new insights, analysis, and recommendations for marketers, […]

Six Easy Things to Up Your SEO Inbound Links Game

September 12, 2014
in Search Engine Optimization
Richard Bergér
Inbound links, link building strategies, link-backs

On the web, it’s not about “who you know,” it’s really about “who knows you.” What I mean by that is this: from an SEO and content strategy perspective, it’s all about the inbound links to your website. There are a lot of reasons for this and SEO experts are continually adjusting their approaches – […]

Choose Only One: SEO or Paid Search?

Clients often ask the question, “Which is better: SEO or Paid Search?” My answer has always been the same – it’s not really an either/or scenario. In fact, if a client truly wants to increase their reach and sales, these two channels together comprise a one-two punch scenario. Here is an excerpt from an awesome […]

In SEO, What Could Be More Important than PageRank?

For starters, metrics like goal completions, session depth and user engagement – which all are related to website design – are all more important than PageRank. At least that’s what Matt Cutts from Google says. That totally fits our model of how we’ve done SEO since the beginning. Sites with the best user experience will […]

A Good Reputation is More Valuable than Money

May 2, 2014
in Online Reputation Management, Search Engine Optimization
richard

Publilius Syrus was an Assyrian born slave and a writer of Latin maxims. He said, “A good reputation is more valuable than money.” He must’ve spoken the truth because, ultimately, he was freed by his master. Today, a company’s brand – even your personal brand – are a social commodity to be cultivated and protected […]

Ancient Olive Trees Also Grows Online Traffic with Help from ASTRALCOM

Northern California company, Ancient Olive Trees, has long worked with landscape architects to integrate their magnificent mature olive trees. They also produce an outstanding and unique olive oil from those very same trees, using a harmonious blend of early harvest Arbequina and Arbosana olives. Ancient Olive Trees turned to the team at ASTRALCOM to create […]

H&H Homes Selects ASTRALCOM as Agency of Record

March 20, 2014
in homebuilder, Marketing, Search Engine Marketing, Search Engine Optimization
richard

Recently, ASTRALCOM announced that we had entered into a term arrangement as agency of record with H&H Homes to provide marketing, advertising and customer experience optimization services. H&H Homes, located in Fayetteville, NC was founded by Ralph and Linda Huff in 1991 and was named one of the top 100 builders in the United States […]

Be Found and They Will Come

For each percentage point that traditional advertising declines, inversely, search engine advertising gains. Why? Because everyone uses a search engine to find something. From books and music to restaurants, hotels, entertainment – you name it. In today’s business environment it pays to be found when consumers are looking. According to comScore, the search market share, […]

Gehan Homes Chooses ASTRALCOM to Lift Search and Customer Engagement

February 27, 2014
in homebuilder, Search Engine Optimization
richard

Last year, ASTRALCOM announced that they had entered into a term arrangement with Gehan Homes to provide digital business services. Gehan Homes, headquartered in Dallas, Texas, is a privately held homebuilder helping homebuyers achieve the dream of home ownership for over 25 years. Known for their award-winning designs, quality craftsmanship, smarter floor plans and competitive pricing, Gehan […]

Google’s Hummingbird Evolving SEO

Recently, in mid-August (reports point to approximately August 23rd), Google launched its “Hummingbird” update. Billed as an entirely new engine to drive search, Hummingbird focuses on conversational search rather than mere keywords. Google’s search chief Amit Singhal revealed in a press conference that Hummingbird represents, for the first time since 2001, a Google algorithm that […]

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