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Modifying URLs and 8 Other Tactics for Content SEO

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Modifying URLs and 8 Other Tactics for Content SEO

Kylie over at NewsCred is at it again! She recently posted 9 Ways To Improve Your Content Marketing SEO Ranking and it’s another worthy read. If you’ve been doing proper SEO for any length of time, you’ll quickly understand how content is an integral part of that ongoing effort. But Kylie takes you deeper… She […]

Publish Your Content Here, There & Everywhere

January 19, 2016
in Content Marketing, Search Engine Optimization
Richard Bergér

Its common knowledge that content is important for many reasons, including SEO. We also know from experience that creating, managing and publishing content across platforms is challenging. So, naturally, it’s easier to just publish the same content on your website, your blog and on all your social platforms. Heck, you can even use an app […]

Backlinks: The Content Marketing Two-For-One Tactic

January 14, 2016
in Content Marketing, Search Engine Optimization
Richard Bergér
SEO

Even though Google is constantly tweaking its algorithm, increasing some signals while devaluing others, one constant SEO tactic remains true and that is backlinking. Backlinking is the practice of getting your website links onto other high pagerank websites so that these sites refer traffic to yours. It’s a pretty straightforward tactic but it does require […]

How Does Content Effect Search and The Buyer Journey?

December 8, 2015
in Content Marketing, Search Engine Optimization
Richard Bergér

You gotta love when an article starts out like this, “Thinking about using content marketing for your business? Not sure about where to start with SEO? This is for you. Here are the basics you need to know to get more search engine traffic for your site.” Brian Sutter does a bang-up job on explaining the benefits […]

RankBrain. What Is It And Why You Should Care.

Ever wonder how Google processes and ranks all of the searches it handles each day? Well, even if you did know, it’s changed now. Bloomberg’s Jack Clark provides some awesome insight into Google’s RankBrain – the artificial intelligence machine now helping to sort and process search results for Google. It would seem, from the Bloomberg […]

Preparing Your Website For An SEO Expert

It’s the bane of every business’s digital marketing. Nevertheless, it’s a required aspect of growth because people use search engines to find the things they are looking for- even more so on mobile devices. And if you’re considering a new website design, then you’ll be glad you read this post. With over 200 “signals” to […]

Gehan Homes Extends SEO Agreement with ASTRALCOM

August 4, 2015
in Client Acquisition, Search Engine Optimization
Richard Bergér

When the results from the SEO efforts for Gehan Homes were in, the decision was clear. A 28% increase in organic traffic was definitely something Gehan Homes wanted to continue to benefit from and to improve on. So they tapped ASTRALCOM for another term commitment for SEO and related services. Over a 5-month period during […]

Responsive Does NOT mean Mobile-Friendly

Now that Google has enacted their new algorithm for mobile device search engine rank positioning, many businesses were caught ill-prepared. If you’re one of those businesses without a mobile-friendly website, then you’re in for some big changes in your organic search traffic. Big negative changes, that is. This is vitally important for any business that […]

Here’s How Google Determines Search Results

Here’s an awesome infographic from Audience Bloom showing how Google’s algorithm is now more sophisticated than ever. Their post points to two recent correlation studies, which we’ve been following; one from Mos., and the other from Search Metrics. Audience Bloom combined the data from both studies to draw new insights, analysis, and recommendations for marketers, […]

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