How to Create SEO Benchmarks for Your Website Digital marketers are all aware that SEO will make or break their businesses. However, what is less obvious is how to assess their SEO strategies over time. Benchmarks and aspirational data can feel like a slippery set of goals – but as experts remind us, it is not […]

Historical URLs Can Impact SEO – Here’s Why Websites come and websites go as companies, brands, and online publishers change their messaging and core offerings. The Wayback Machine is a tool that stores historical URLs that are no longer redirected or searchable by most search engines. From an SEO perspective, this means that older versions or subpages […]

Appropriate Uses for 301 and 302 Redirects, and How They Impact SEO 301 and 302 redirects are response codes that redirect users when their request to visit a website is unsuccessful. In most cases, you would use a redirect code when you move a webpage to a new URL. This might mean you are choosing […]

How To Factor User Comments Into Your SEO Strategy User-generated content is a known brand-builder and boosts SEO for social media and customer reviews. What about commenting on a website, though? In a recent info session, Google’s SEO expert John Mueller shares the ins and outs of comments from an SEO perspective.    If commenters are […]

Brands Should Focus on Users Over Keywords No metaphor in marketing compares to the feeling of buying, using, and loving a product. Everyone does it – whether it’s a toothpaste that changed your morning routine, the perfect running shoe, or a gadget you couldn’t live without, the love of a product is a universal experience. […]

Search Intent Can Unlock Your Brand’s SERP Potential Your brand might attract customers for any number of reasons. Search intent, or the purpose that underlies a user’s search, can be slippery to get ahold of – but deepening your understanding of what motivates users to find you in the first place can help you dominate […]

Can You Capture Audiences and Search Engines With The Same Content? Have you found yourself scrolling through a website or blog post that feels stuffed with keywords and lacks any real substance? Eagerness to appeal to the SEO algorithm can lead to long, voiceless articles that lack value for real people.    More recent trends are seeing […]

Driving Organic Traffic Starts With On-Page Optimizations Customer behaviors are now firmly rooted in seeking local experiences with “near me” in the search engine bar. As I’ve discussed before, businesses can increase their visibility and relevance for “near me” searches by building out their Google Business profiles, backlinks, and local citations. These elements are even more […]

How To Keep Your SEO Game Strong During a Brand Makeover A rebrand is a fantastic way to keep your visual design, messaging, and customer experience fresh and relevant. However, migrating or consolidating brand assets comes with notable SEO implications. Done well, a rebrand doesn’t necessarily mean a brand will lose its SEO rankings and […]