Convergence: On Marketing, Technology and Healthcare

9-15-16Patrick Spenner, over at Forbes, interviewed Mayur Gupta, SVP and Head of Digital at Healthgrades and the resulting article is excellent.

The interview focuses on how marketing and technology are being applied to the healthcare industry. Gupta talks about connecting the dots between technology, marketing and healthcare. He points out the human element in these areas and takes a consumer-centric viewpoint throughout.

The article also delves into social media aspects of provider networks, the continued personalization of healthcare and big data.

In the end, Gupta says,” Again, it’s all about connecting the dots among people, content, technology and data.”

How is your healthcare brand connecting its dots? We’re experts at connecting the marketing, technology and consumer dots for you.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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