Enjoy Some of Our Previous Q&A Sessions, Below
We get a ton of interesting questions from our current and past clients. Below are some of the digital marketing questions we’ve received and our responses.
Q: Can you briefly explain the different ways to advertise on Facebook?
A: On the Facebook platform, businesses typically have 3 major ways they can advertise. First, they can create a page for their organization and they can post unboosted posts to their page. While there is no cost here, reach on this kind of activity is limited to a few hundred page followers. Next, are boosted posts. Assigning Facebook posts even a modest budget can extend reach dramatically – even reaching friends of page followers, people in a specific geographic area, or a wide array of audience targets. And finally, brands can create a Facebook ad campaign, funded over a designated period of time. These campaigns can target a wide range of demographics, geographical locations or even interests. Campaigns can have different objectives, too. For instance, advertise for page likes in order to boost audience, advertise for website clicks to drive traffic to a website, or even advertise to boost awareness of a business location. Many brands implement our Friendraiser program to help them consistently engage their audience.
Q: Which search engines do mobile devices use?
A: Other readers might be asking why this even matters. The answer depends on which type of phone and its user-personalized settings. But by knowing which search engines power which portals, devices, and websites – and how local search works – brands can increase chances of reaching more of their buying audience, more consistently. This is especially important from a local search perspective.
Q: What’s the average click-thru metric for PPC? For Display?
A: That’s a good question. Average CTR according to Google? According to the “market”? According to our experience in a specific vertical? Currently, there are two accepted CTR “standards” to compare to, in today’s market.
Q: Do display ads really work? Explain how.
A: Display ads have a unique difference because they typically contain some sort of graphics. But that isn’t their only distinction. They actually have a more unique merit that other digital channels cannot even come close to. Here is why.
Q: How often should we send clients and prospects emails or updates?
A: That question isn’t easy to answer and depends largely on factors relevant to your audience. Subscriber and/or customer demographics, messaging content, personalization, cadence, and frequency all have an effect on the outcome.
Q: We’ve segmented our audiences, now what?
A: When creating relationships with your customers, just like any other relationship, the more you know about them – the more you have in common – the better your encounters will be. This is where buyer or customer personas play a key role.
