Does Online Activity Really Affect Offline Behavior?

Online Activity and Offline Behavior

How important where a sale happens is becoming less important than how to make it happen at that moment.

In this study, Sameer Samat, VP Product Management at Google talks about the 3 new realities of retail and how to reach customers by better integrating online and offline experiences and by caring less about where a sale happens and more about how to help shoppers convert.

For us here at ASTRALCOM, it’s always nice to read Google’s findings because they confirm the tactics and strategies we’ve been using for a long time. That’s why we deliver unbeatable results in price, placement and performance for our clients. If you’re not already, you should be an ASTRALCOM client, too.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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