Driving Engagement and Conversions With Content

Chart - PersonalizationPersonalization is good for the bottom line,” at least according to this eMarketer article, it is.

The article ties the benefit of personalized to increased response and engagement rates, and boosts to conversions.

There are other benefits, too. For example,  the article points out that just under half of respondents said personalized content “made for more timely and relevant interactions—which, presumably, are themselves a way of boosting response and engagement rates and that personalized content converted more customers.”

Read the insightful article over at eMarketer. Also, read our post “Customer Segmentation First, Then Personalization.”

Get conversions from your content marketing efforts. How? Click or call us at 800.536.6637 and let’s start a conversation.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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