H&H Homes Surges into the Raleigh New Homes Market

A surge campaign is a multichannel approach, designed for 2 primary purposes:

  1. Creating brand awareness/Driving targeted traffic
  2. Getting homebuyers off the fence and into the sales cycle

So, essentially, you get a 1-2 punch that covers both traffic and brand awareness. That’s why it’s so effective.

Using this multichannel approach, we created flyers, display ads, search ads and social media ads to help H&H Homes increase their brand recognition and ramp-up their activity in Raleigh, NC. After only four days of running the campaign, it’s already a success, with increases in traffic from paid search, display and social up 250%, 100% and 57% respectively.







Want to increase your brand awareness among homebuyers and generate targeted traffic to your site? Just contact us and we’ll be happy to explore ideas with you.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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