How Can Homebuilders Create Opportunities in the Social Economy?

In the social economy, testimonials, news stories, blog posts and other 3rd party statements are marketing gold. They also help to shape consumers’ minds and build overall trust in your brand.

This is why enlisting customers – wherever they are in the sales cycle – as brand advocates, is a critical component to gaining market share in any given metro and to growing new home sales even more.

The ultimate social and sales strategies need to engage homebuyers as they move through the sales cycle process – from “just looking” all the way through your homeowner warranty program.

New home builders have a unique product development lifecycle; one that involves the customer from source-to-sale and into warranty. This end-to-end process enables prime opportunities for builders to create deeper and more meaningful relationships with their customers and their buyers. But how?




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