How Can Physicians and Medical Practices Hone Their Marketing Presence?


A Layered Recipe for Medical Brand Awareness will Ensure Long-Term Value

More and more people are aging and in need of medical services – and with them, the healthcare field continues to boom. As the competition rises, how can medical practitioners distinguish themselves and gain the valuable, lasting trust of patients who will keep coming back?

While there is no one way to cultivate brand awareness, when it comes to healthcare, MDMag suggests focusing on four key pillars – Commitment, Engagement, Reputation, and Responsiveness. What does this look like in practice? A committed medical practice is caring and highly conscious of patients’ needs – and is also responsible when it comes to maintaining a point of view and a public face. To be engaging, it’s important to have a compelling story and a human, relatable hook to draw patients’ curiosity. When it comes to reputation, patients care that a healthcare brand is trustworthy and that the brand’s successes and specializations are easy to track down via search engines and social media. Responsiveness to individual needs is a clear make-or-break criterion for any healthcare provider – and can be a great way to establish long-term relationships and personal history.

If you’re a health or medical-related businesses looking for smart ways to propel your brand awareness – we’re here to help. ASTRALCOM can help you devise a content marketing strategy to lean into your market and bring your brand to life.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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