How Healthy Is Your Brand?

The Content Marketing Institute defines content marketing as, “the art of communicating with your customers and prospects without selling.”

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“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date,” explains David Beebe, Vice President of Global Creative and Content Marketing for Marriott International.

This all leads into something now being called “brand health.” Brand health is a measurement that determines how your digital audience feels about you. The article explains that brand health can be measured in two ways: engagement and audience growth.

Learn more about this and the 5 metrics that help determine brand health in this NewsCred article by Liz Bedor.

Or, just click or call us at 800.536.6637 – we’ll help determine your brand health and what you might need to do to improve it.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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