How Important is Your Newsletter in Marketing?

news-1724684_640We’ve often referred to blogs as the workhorses of the web. That’s because of their central role and anchoring aspect when it comes to content marketing. Have you ever wondered what the workhorse of marketing is? Well, it’s your newsletter because of its central and anchoring aspect when it comes to communicating with prospects and clients.

NewsCred feels the same way. Read their post that offers “5 Ways to Take Your Newsletter Strategy to the Next Level”.

From strategy and documentation to structure, design, a/b testing and measurement, your newsletter is a critical component of your marketing channel mix and NewsCred’s article is a great starting point.

Don’t have time to do it the right way? We do.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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